How Multi-Store Sellers Can Comply with Shopee's New Packaging Regulation to Avoid Suspension
Shopee announced a new packaging regulation that will penalize sellers with 6 demerit points per week if poor packaging causes injury or damage to equipment. This article explains the rule and how multi-store sellers can use SpeedSell to manage compliance across multiple stores.
Introduction
Shopee recently announced a strict new packaging regulation that will take effect on June 22, 2026. Under this rule, if a seller's poor packaging causes injury to workers or damage to sorting equipment, the store will receive 6 demerit points in that week—a severe violation that can lead to immediate account suspension. The regulation applies across all Shopee markets, including Thailand, Vietnam, and other key regions. For multi-store sellers managing dozens of stores, staying compliant is critical. Failing to comply not only risks point penalties but also permanent store closure.
In this guide, we'll break down the new rule and show you how to systematize packaging compliance across all your stores using SpeedSell, a multi-platform store management tool that helps you monitor penalties, streamline operations, and protect your accounts.
Who This Is For
- Multi-store sellers operating multiple Shopee stores across different markets.
- Ecommerce operators who handle their own packaging or outsource to fulfillment centers.
- Business owners who need to ensure all stores consistently meet compliance standards.
- Sellers who want to avoid demerit points and account suspension during the enforcement period.
Key Steps
1. Understand the New Rule in Detail
Shopee's regulation states that beginning June 22, 2026, any instance of poor packaging that results in worker injury or equipment damage will incur 6 demerit points for that store in the current week. Multiple violations in the same week are counted as the most severe case. The first batch of offenders will be notified on June 29, 2026. Sellers can check violation orders via CNSC and submit evidence if they believe the issue was not caused by their packaging.
Key takeaway: One mistake per week = 6 points. 12 points in a month can lead to account suspension. Multi-store sellers must ensure every store's packaging is up to standard.
2. Audit Your Current Packaging Materials and Processes
Review your packaging in all fulfillment centers or at your own warehouse. Check for:
- Adequate cushioning (bubble wrap, air pillows, foam inserts)
- Proper box size (not too large or too small)
- Secure sealing (tape reinforcement for heavy items)
- Fragile item labeling
Create a packaging checklist and require all staff to follow it. If you use third-party logistics, request a compliance report from them.
3. Implement Standardized Packaging Across All Stores
Standardization is key for multi-store operations. Use the same packaging materials and procedures for every store to minimize human error. Consider investing in:
- Custom-sized boxes to reduce movement
- Automated taping machines for consistent sealing
- Training sessions for packing staff
Document your packaging SOP and share it with all team members. SpeedSell can help you store and access this document within your store management interface for quick reference.
4. Use SpeedSell to Monitor Demerit Points Across Stores
SpeedSell's centralized dashboard allows you to view all your stores' health metrics, including Shopee's account health status and demerit points. Instead of logging into each store individually, you can quickly spot which stores have received penalty notifications and take immediate action.
- Unified notification center: Receive alerts when any store gets a violation.
- Historical tracking: See when penalties were incurred and if they were successfully appealed.
- Multi-store environment isolation: Manage each store in its own isolated browser profile to prevent cross-account contamination and ensure compliance with Shopee's anti-association policies.
5. Set Up an Alert and Escalation Process
Configure SpeedSell to send you real-time alerts (via email or in-app) whenever a store receives a demerit point. Then:
- Immediately check the specific order via the CNSC link provided by Shopee.
- If you believe the issue is due to warehouse handling or carrier damage, contact the warehouse customer service for offline dispute.
- If the dispute is successful, submit a penalty appeal within the SpeedSell interface (or manually through the store).
Having this workflow in place ensures no violation goes unnoticed and that you can act quickly to minimize point accumulation.
FAQ
Q: What happens if a store gets 6 demerit points? A: 6 points in a week constitutes a severe violation. Accumulating multiple severe violations can lead to permanent account suspension. It's crucial to prevent any occurrence.
Q: Can I appeal a penalty caused by poor packaging? A: Yes, if you can prove that the injury or damage was not caused by your packaging. However, the rule is strict, so prevention is better than relying on appeals.
Q: How can SpeedSell help with multi-store compliance? A: SpeedSell provides a unified dashboard to monitor store health, including demerit points. It also offers browser environment isolation to keep each store's operations separate, reducing association risks. Download SpeedSell to start managing all your stores from one place.