Daraz Appoints New GM for Pakistan: Multi-Store Seller Guide to Seizing South Asian Ecommerce Growth
Daraz has named Ben Yi as its new Pakistan GM, signaling continued growth in the region. This article explores the market opportunity for multi-store sellers and provides actionable steps to enter and scale on Daraz, including leveraging multi-account management tools like SpeedSell.
Introduction
On June 9, 2026, Daraz announced the appointment of Ben Yi as the new General Manager for Pakistan, effective July 1. Yi, a veteran at Alibaba Group since 2015, previously served as Daraz Group Chief Commercial Officer and Managing Director for Bangladesh. He takes over from Ehsan Saya, under whose leadership Daraz Pakistan served over 28 million customers and enabled more than 300,000 sellers, making it the largest and most profitable market in the Daraz group. This leadership change signals a new phase of growth for Daraz Pakistan, presenting fresh opportunities for multi-store sellers looking to expand into South Asia.
Who This Is For
This guide is for ecommerce operators who already manage multiple stores on platforms like Shopee, Lazada, or Amazon and are considering adding Daraz to their portfolio. It is also for sellers who want to diversify into fast-growing South Asian markets with a strategic, multi-store approach.
Key Steps
1. Understand the Daraz Pakistan Opportunity
Daraz is the leading ecommerce platform in Pakistan, with a massive user base and a supportive seller ecosystem. Under the new GM, the platform is expected to further expand its logistics, payment, and seller services. Key categories include fashion, electronics, home goods, and beauty. The market is price-sensitive but growing rapidly, with increasing smartphone penetration and digital payment adoption.
2. Set Up Your Daraz Seller Account
To begin, register for a Daraz seller account. Note that Daraz operates as a single-store platform per account. For multi-store sellers who want to run multiple stores on Daraz (e.g., different product lines or brands), you’ll need separate accounts. This is where multi-account management becomes critical to avoid association risks.
3. Use Environment Isolation to Manage Multiple Daraz Accounts
Operating multiple Daraz stores from the same device or network can trigger platform association flags. Use a dedicated multi-account browser tool like SpeedSell to create isolated browser environments for each Daraz store. Assign unique proxies and fingerprints per account to ensure clean separation. This allows you to manage all stores from one desktop while minimizing risk.
4. Optimize Listings for the Pakistan Market
Pakistan consumers respond well to competitive pricing, clear product images, and detailed descriptions. Localize your listings with Urdu or English depending on the category. Use AI tools for product description translation and image enhancement. Since Daraz offers multiple languages, ensure your content matches the target audience.
5. Leverage Daraz’s Marketing Tools
Daraz provides advertising options like sponsored products and flash deals. Use these to boost visibility during peak seasons (e.g., Daraz 11.11 sale). For multi-store sellers, coordinate promotions across stores to maximize reach while keeping each store’s strategy aligned.
6. Monitor Performance and Adapt
Track metrics like conversion rate, return rate, and customer feedback. Multi-store sellers can benefit from centralized dashboards that aggregate data from all stores. SpeedSell’s unified message and order management features can help you stay on top of cross-store inquiries and fulfillment without logging in and out.
FAQ
Q: Can I use the same proxy for multiple Daraz accounts? A: No. To prevent association, each Daraz account should have a unique IP address via a dedicated proxy. SpeedSell allows you to assign a different proxy to each store environment.
Q: Does Daraz require seller verification? A: Yes. You’ll need to submit business documents. For multi-store sellers, ensure each account uses distinct legal entity information to remain compliant.
Q: What are the top-selling categories on Daraz Pakistan? A: Fashion (especially affordable clothing), electronics (smartphones, accessories), home appliances, and beauty products consistently perform well.
Q: How can I manage customer service across multiple Daraz stores? A: Use a multi-store platform like SpeedSell that centralizes chat and order management. Reply to messages from all stores in one interface and set up quick replies for common questions.