Skip to content

Mastering Multi-Store Chat Management on Lazada: Use Site Tags and Store Names to Stay Organized

SpeedSell's Lazada chat panel displays store name, site tag (SG/MY/VN), and buyer initials for every conversation, helping multi-store sellers avoid confusion. This article covers key information fields, how to use store aliases, and additional features like session restoration and translation caching to boost efficiency.

Introduction

Managing multiple Lazada stores across different countries can be a headache for customer service agents. Conversations from Store A in Singapore and Store B in Vietnam may look identical without clear visual cues. SpeedSell's Lazada chat panel solves this by embedding store name, site tag (e.g., SG, MY, VN), and even a text avatar (buyer's initial) into each conversation item. This article explains how to leverage these identifiers to instantly know which store and country a chat belongs to, plus two bonus features that make multi-store chat management even smoother.

Who This Is For

  • Multi-store Lazada sellers managing stores in different countries (SG, MY, VN, etc.)
  • Customer service teams who handle high volumes of queries across multiple brands or storefronts
  • Anyone using SpeedSell's aggregated chat panel for Lazada and wants to reduce misrouted replies

Key Steps

1. Understand the Information Displayed on Each Conversation

When you open the Lazada chat panel in SpeedSell, each conversation item shows:

  • Buyer display name or text avatar (first letter of buyer name if no avatar)
  • Last message preview and timestamp
  • Unread message count badge
  • Site tag (e.g., SG, MY, VN) displayed at the bottom-right of the avatar
  • Store name (priority given to customized alias name, otherwise the store's official name)

Recognizing these elements helps you quickly decide which store and site the chat belongs to without clicking in.

2. Customize Store Aliases for Quicker Identification

In SpeedSell's shop management, you can set a custom alias for each store. The alias will appear in the conversation list instead of (or before) the official store name. Use descriptive aliases like "SG - Fashion Hub" or "MY - Electronics" to reduce mental load.

Pro Tip: Use a consistent naming convention that includes country code or market segment so you can scan the list and immediately know the context.

3. Use Session Restoration to Pick Up Where You Left Off

After refreshing or filtering the conversation list, SpeedSell automatically restores the previously selected conversation by matching its session ID. This means you don't lose your reading position when the list updates. The chat area will show the same conversation, keeping your workflow continuous. Look for the "restoring same session" indicator that confirms the feature is active.

4. Benefit from Translation Caching for Repeated Conversations

When you switch between conversations and come back, SpeedSell retrieves translated messages from local cache instead of re-calling the translation API. This saves time and ensures you see the translation instantly. The cache persists until the store is removed. This feature is especially valuable for teams serving buyers in multiple languages (e.g., Vietnamese, Thai).

FAQ

Q: Can I change a store's display name in the chat list? A: Yes. Go to the shop management section, find the store, and set a custom alias. The chat list will prioritize this alias over the default store name.

Q: Why do some conversations show a text avatar instead of a profile picture? A: If the buyer does not have a profile picture, SpeedSell displays a text avatar using the first letter of their display name. This helps differentiate conversations even without images.

Q: Does the session restoration work on Shopee as well? A: Yes, SpeedSell applies the same logic to both Lazada and Shopee aggregated chat panels, ensuring a consistent experience across platforms.

Loading page