Cross-Border E-Commerce Must-Read: Shopee 2025 Policy Update – SIP Management Fee Cancellation & Official Wallet Zero Rate
This article provides a detailed breakdown of Shopee's latest 2025 policy changes, including SIP management fee cancellation, new seller 180-day domestic zero rate via official wallet, multi-store unified payment, and offers seller recommendations and a daily operation checklist.
Introduction
In 2025, Shopee introduced several major policy updates that directly impact the operational costs and efficiency of cross-border e-commerce sellers. Among these, the SIP (Shopee International Platform) management fee will be fully eliminated on June 4, 2025. The Shopee Official Wallet offers new sellers a 180-day domestic withdrawal zero-rate benefit, and the wallet has further optimized multi-store binding functionality, enabling single-account management of all store payments. For multi-store sellers and account group operators, these changes present both opportunities to reduce costs and a need to adjust operational strategies promptly. This article systematically interprets these latest policies and provides practical advice and a daily checklist to help sellers transition smoothly and operate compliantly.
Common Operational Questions
1. What should sellers pay attention to after the SIP management fee is canceled?
The cancellation of the SIP management fee means sellers no longer need to pay project management fees for affiliated stores, but the pricing adjustment ratios and settlement price rules for affiliated stores remain unchanged. Sellers still need to bind payment accounts on time, maintain product inventory, and ship according to delivery timelines, otherwise it may affect store performance or even eligibility for invitations.
2. How to enjoy the Shopee Official Wallet's zero-rate benefit?
New sellers who register for the Official Wallet in 2025 will automatically receive a 180-day domestic withdrawal zero-rate benefit from the moment of successful activation, no need to sign up. The benefit has no limit on amount, making it ideal for multi-store sellers who frequently withdraw funds. However, withdrawals to overseas bank accounts are still subject to standard rates.
3. How to manage payments for multiple stores uniformly?
The Shopee Official Wallet allows a single merchant to register one wallet account and batch bind all stores under that merchant. After identity verification, the wallet becomes the new payment account for all bound stores. However, income from orders completed in the previous cycle will still be deposited into the original payment account, requiring a manual switch.
4. Will store operations be affected if I don't activate the Official Wallet?
The Official Wallet is not mandatory; not activating it does not affect normal store operations. However, activating it allows you to enjoy lower rates, better exchange rates, and convenient multi-store payment management.
5. What are the latest changes to SIP invitation conditions?
In 2025, the SIP invitation conditions added a requirement of "average daily orders ≥ 0.1 in the past 30 days," and the main store must have been open for more than 60 days with an order non-completion rate ≤ 5%. Sellers using overseas warehouses also need to meet similar conditions. Sellers should regularly check whether their store performance meets the standards.
Specific Handling Procedures
I. Operations Related to SIP Management Fee Cancellation
Confirm whether your store is affected by the SIP management fee cancellation
- Log in to the China Seller Center and view order details for SIP affiliated stores.
- The system will automatically stop charging the management fee from June 4, 2025 (local time).
- Orders generated before this date will still be charged according to original rules; no additional action is needed.
Check the status of SIP affiliated stores
- Ensure affiliated stores are not in vacation mode.
- Confirm that the main store's order non-completion rate for the past 30 days is ≤ 5%.
- Log in to the China Seller Center daily to check for store freezes or abnormal alerts.
Bind payment account
- Go to "Finance" -> "Shopee Official Wallet" and follow the prompts to complete identity verification and bind stores.
- One wallet account can batch bind all stores.
- Note: After successful binding, income from the previous cycle will still be deposited into the original account, while income from the new cycle will go into the wallet.
II. Official Wallet Zero-Rate Benefit Operations
Register and activate the Official Wallet
- Log in to the Seller Center, click "Finance" -> "Shopee Official Wallet," and submit identity verification materials as per the page instructions.
- Prepare business license, legal person ID, etc.
- Review time: approximately 2 business days.
Set the default withdrawal account
- Add a bank account (supports corporate, legal person personal, or supplier accounts).
- The first verified domestic account will automatically become the default withdrawal account.
- Before each withdrawal, confirm the processing fee shows 0 (if within the 180-day promotion period).
Multi-store payment switch
- View income details of all bound stores on the Official Wallet page.
- Supports batch withdrawal or individual store withdrawal.
- Note: Vietnam site currently only supports USD payment.
Checklist
| Check Item | Why It Matters | How to Check | Frequency |
|---|---|---|---|
| Store status | Avoid account freezing or violations affecting operations | Log in to China Seller Center homepage to check if store status is normal | Daily |
| Order status | Identify incomplete orders in time to avoid penalties | Go to "My Sales" to view pending shipment and pending cancellation orders | Daily |
| Customer service messages | Delayed replies may affect store rating | Check chat and Seller Center message center | Daily |
| Inventory anomalies | Out-of-stock leads to order cancellation, affecting non-completion rate | Check SIP affiliated store product inventory sufficiency | Weekly |
| Account risk | Shared environment for multi-stores may cause association | Check sub-account login records and whether multi-factor authentication is enabled | Weekly |
| Official Wallet balance | Withdraw in time to avoid capital tie-up | Log in to Official Wallet to view balance and withdrawal records | Daily |
FAQ
Q1: How to manage multiple stores uniformly? A: Use Shopee Official Wallet to bind all stores with one account for unified payment; also use tools like SpeedSell to uniformly manage orders, customer service, and product listings across stores.
Q2: What should I check daily for operations? A: At least check store status, pending orders, unanswered customer service, inventory alerts, and account security. See the checklist above for details.
Q3: How to reduce the risk of missed orders? A: Use an e-commerce ERP system to automatically sync orders, set up multi-platform message alerts, and regularly inspect order status. SpeedSell supports real-time order push and anomaly alerts.
Q4: What if there are too many customer service messages? A: Use quick reply templates and auto-translation, prioritize high-priority messages. SpeedSell provides multi-store conversation aggregation, smart classification, and batch reply features.
Q5: How to improve operational efficiency? A: Automate repetitive tasks (e.g., order processing, inventory sync); use multi-store management tools to centrally monitor all store data; regularly review performance metrics.
Q6: Will the pricing adjustment ratio for affiliated stores change after the SIP management fee is canceled? A: The pricing adjustment ratio and settlement price rules remain unchanged; only the management fee is removed.
Q7: When does the 180-day zero rate start for new Official Wallet sellers? A: It starts from the date the wallet's identity verification is approved and successfully activated, no registration required.
Q8: Does the Official Wallet support the Vietnam site? A: Yes, it supports USD payment on the Vietnam site with zero exchange loss and also enjoys rate benefits and ad incentives.
Q9: Can I continue using the Official Wallet if my company entity changes or is dissolved? A: No, you cannot continue after dissolution; you need to re-verify identity. For information changes, update the main account info on Shopee first.
Q10: What is the daily order requirement for SIP invitation conditions? A: Latest 2025 condition: average daily orders ≥ 0.1 in the past 30 days, and main store opened for more than 60 days.
Q11: Does withdrawing from multi-stores via Official Wallet affect personal foreign exchange quota? A: No, it does not affect the personal annual purchase and sale facilitation quota.
Q12: How to get Shopee Official Wallet ad credits? A: Follow wallet page announcements monthly; using wallet payment or withdrawal may earn ad credits.
Recommended Tool
For multi-store sellers, beyond official tools, using a professional multi-store management platform can significantly boost efficiency. SpeedSell is a multi-store management tool designed for cross-border e-commerce, supporting unified management of Shopee, Lazada, TikTok Shop, and more. It helps sellers centrally process orders, sync products, reply to customer messages, and offers inventory alerts and anomaly diagnostics. Combined with Shopee Official Wallet, sellers can achieve end-to-end efficiency from payment to operations.
Conclusion
Shopee's 2025 policy updates focus on reducing seller costs and improving payment convenience. The SIP management fee cancellation directly saves sellers project management expenses, while the Official Wallet zero-rate further reduces capital flow costs. Multi-store sellers should seize these policy benefits, promptly register for the Official Wallet, check SIP affiliated store status, and leverage professional ERP tools for efficient operations. By following the daily operational checklist, ensuring store compliance and smooth order flow, sellers can sustain profitability in cross-border e-commerce competition.
Related Links
- SpeedSell Features: Multi-Platform Multi-Store Management
- SpeedSell Use Cases: Multi-Store Operations & Team Collaboration
- SpeedSell Download: Unified Management of Stores, Orders & Customer Messages
- SpeedSell Tutorial Center: Cross-Border E-Commerce Operations Tutorials
- SpeedSell Daily Operations Tutorial Index
Who This Is For
This article is for ecommerce teams managing Shopee, Lazada, TikTok Shop or other cross-border stores.
Key Steps
Clarify the operational issue, review store status, account boundaries, network setup and team workflow, then standardize the repeatable process in SpeedSell.