Cross-Border E-Commerce Must-Read: Shopee SIP Launch Plan 2025 Latest Policies & Invitation Conditions Guide
Shopee SIP Launch Plan is an official managed service. Starting June 4, 2025, management fees are canceled, allowing sellers to open new sites with one click. This article details invitation conditions, store opening process, exit methods, and daily checklists to help multi-store sellers efficiently use SIP to expand markets.
Introduction
Shopee SIP (Shopee International Platform) is a free managed one-stop solution provided by Shopee for sellers. After joining SIP, the official Shopee operations team will manage your store's ads, promotions, product listings, etc., while you only need to handle products and shipping. Starting June 4, 2025, SIP management fees are officially canceled, further reducing the cost of expanding to new sites. For multi-store sellers looking to quickly enter new markets like Southeast Asia, SIP is a low-risk, high-efficiency option.
Common Operational Questions
1. What if my main store doesn’t meet the invitation conditions? SIP Launch Plan has clear thresholds for main stores, including past 30-day order non-completion rate ≤5%, average daily orders ≥0.1, and store open for more than 60 days. If you don't meet the criteria, prioritize optimizing main store performance, such as improving shipping timeliness and reducing cancellation rates.
2. Can I apply for the same new site with multiple main stores? One main store can only apply for a site it hasn't expanded into. If you have multiple main stores, you can apply for different sites separately, but be careful to avoid duplicate stores leading to violations.
3. How to manage customer service and orders for SIP sub-stores? Although Shopee handles operations, sellers still need to monitor inventory, shipping, and customer messages for sub-stores. Multi-store sellers can use e-commerce ERPs or tools like SpeedSell to view all store orders and customer service status in one place, avoiding oversight.
Specific Process
1. Confirm Invitation Eligibility
Go to the China Seller Center (CNSC) to see if you have an invitation for the SIP Launch Plan. Invitation conditions include:
- Must be a cross-border direct mail or overseas warehouse seller (not heavy cargo channel)
- Store status normal, not in vacation mode
- Payment account bound
- Past 30-day order non-completion rate ≤5%
- Past 30-day average daily orders ≥0.1
- Main store open for more than 60 days
- Be a large seller, category seller, potential seller, or basic seller
- No outstanding payments to Shopee
2. Open SIP Sub-Stores
- Accept the invitation in CNSC and submit the application.
- After approval, complete basic sub-store settings: bind payment account, authorize ERP (if any).
- Products will be adjusted and listed by the Shopee team based on local market conditions; you can also set SIP pricing ratios.
- Daily maintenance: regularly check product inventory, confirm promotion prices, and ship on time.
3. Management Fee Cancellation
Starting June 4, 2025 (local time), SIP no longer charges project management fees. Orders generated before this date still follow the original rules. This adjustment directly lowers the cost of expanding sites for sellers.
4. How to Exit SIP
If you need to exit, submit an application form to your account manager and choose:
- Freeze Store: The sub-store is frozen, and products are automatically cleaned.
- Switch to Self-Operated Store: The sub-store is returned to the seller for self-management.
After the application is approved, promptly handle remaining orders and inventory.
Checklist
The table below lists key items to check daily or periodically for SIP sub-stores:
| Check Item | Reason to Check | Method | Frequency |
|---|---|---|---|
| Sub-store status | Ensure store is not frozen or closed, otherwise sales are affected | Log in to CNSC, view store list, confirm status is "Normal" | Daily |
| Order status | Avoid missed orders and late shipments, reduce non-completion rate | View pending orders in order management page, watch for timeout alerts | Daily |
| Customer messages | Prevent customer complaints leading to negative reviews or refunds | Check Chat/CS panel, ensure 24-hour reply rate meets target | Daily |
| Inventory issues | Stockouts cause order cancellations and hurt performance | Check sub-store product inventory, replenish or delist as needed | Daily |
| Account risk | Avoid main account issues affecting all stores | Check main account login status, wallet binding, deposit sufficiency | Weekly |
| Promotion price confirmation | Participating in promotions requires price confirmation, or you may miss resources | View promotion invitations in marketing center, respond promptly | Weekly |
FAQ
1. What is SIP? SIP stands for Shopee International Platform, an official managed service from Shopee that helps sellers quickly expand to new sites. The Shopee team handles store operations.
2. How to manage multiple SIP sub-stores uniformly? Use an aggregation management tool like SpeedSell to view orders, customer messages, and inventory for all main stores and sub-stores in one interface, improving efficiency.
3. What should I check daily for operations? At least check sub-store status, order timeouts, unread customer messages, and inventory sufficiency. Refer to the checklist above for details.
4. How to reduce the risk of missed orders? Regularly inspect order lists daily, set order timeout reminders; use e-commerce ERP integrated with SIP stores to automatically sync order status.
5. What if there are too many customer messages? Use a multi-store CS panel to manage uniformly. For example, SpeedSell supports viewing all stores' Chat messages simultaneously and setting quick reply templates.
6. What fees remain after SIP management fee cancellation? SIP sub-stores currently waive commissions, transaction fees, and activity service fees, but sellers still bear regular shipping costs and advertising fees (if they place ads).
7. How is the "order non-completion rate" in invitation conditions calculated? It refers to the proportion of orders not completed due to seller reasons (cancellation, returns, non-shipment, etc.) in the past 30 days. Must be ≤5%.
8. Can I apply for multiple SIP new sites at the same time? One main store can only apply for a new site it hasn't expanded into. If you have multiple main stores, you can apply for different sites separately.
9. What happens to a sub-store after exiting SIP? If you choose to freeze, the store closes and products are cleared; if you choose self-operation, the store is returned to the seller for management. Prepare inventory and handle after-sales in advance.
10. How to increase the chance of being invited? Optimize main store performance: reduce non-completion rate, increase average daily orders, ensure no outstanding payments, and bind a payment account promptly.
11. Do I need to operate SIP sub-stores myself? Basically no. The Shopee team handles ads, promotions, product listings, etc., but sellers need to manage inventory and shipping.
12. How does using an ERP help with SIP? ERP automatically syncs orders, inventory, and shipping, reducing manual errors. It is especially important for multi-store sellers.
Tool Recommendation
For sellers managing multiple Shopee stores (including SIP sub-stores), it is recommended to use SpeedSell for unified management. It allows centralized viewing of all stores' order status and customer messages, with one-click replies and inventory monitoring, effectively reducing the risk of missed orders and CS pressure.
Summary
Shopee SIP Launch Plan provides sellers with a low-cost channel to expand sites. With the management fee cancellation in 2025, it is even more attractive. Multi-store sellers should focus on invitation conditions and optimize main store performance to qualify. In daily operations, prioritize checking sub-store orders, customer messages, and inventory, and use e-commerce ERPs or multi-store management tools to increase efficiency. Combined with tools like SpeedSell, you can achieve efficient control of SIP stores and steadily expand into new markets.
Related Links
- SpeedSell Product Features: Multi-Platform Multi-Store Management
- SpeedSell Use Cases: Multi-Store Operations & Team Collaboration
- SpeedSell Client Download: Unified Management of Stores, Orders & Customer Messages
- SpeedSell Tutorial Center: Cross-Border E-Commerce Operations Tutorials
- SpeedSell Daily Operations Tutorial Directory
Who This Is For
This article is for ecommerce teams managing Shopee, Lazada, TikTok Shop or other cross-border stores.
Key Steps
Clarify the operational issue, review store status, account boundaries, network setup and team workflow, then standardize the repeatable process in SpeedSell.